LOCAL MCDONALDS

re-imagined mcdonalds

To solve one of the biggest issues with a globalized brand like Mcdonalds, I thought to change their food sourcing to the local level, keeping food items more fresh, healthier, strengthening relations with the customers and boosting the local economy.
In order to become fully Localized some internal functions would have to change, not just the ingredient's source, i re-imagined a Rwandese menu, and also a Mexican mcdonalds.
(project done during corona, without computer)